Edwin ZamoranoI design products at the intersection of finance, technology, and human behavior. I've worked across lending, trading, payments, marketplaces, and onchain systems, helping teams turn complex problems into products people can trust.
Most recently I was at Coinbase leading the onchain borrow product. Before that I was at Altruist improving the trading experience for financial advisors. I've been fortunate enough to work with incredible humans at Bread, Gemini and a few other great places.
Selected work
Case study preview
Gemini - Nifty Gateway Creators
Led design on a self-serve creator marketplace that expanded how artists launched and monetized collectibles.
Once Upon - Redesign
Redesigned a data-dense EVM block explorer to make onchain activity easier to understand and drive adoption.
Coinbase - Borrow
Driving borrower retention across Onchain Borrow, with over $2B in loan originations.
Gemini - Nifty Gateway 2FA Redesign
Strengthened account security while reducing friction for wallets holding millions in digital collectibles.
Splits - Onchain payments
Streamlined multi-signature workflows and asset transfers for onchain teams.
Altruist - Trading outside hours
Unlocked additional trading volume by enabling advisors to place orders beyond market hours.
Integrate - Redesign
Reimagined a complex Gantt planning experience to help program managers scale large, data-dense projects.
Escher - Marketplace
Introduced flexible drop mechanics and allowlist capabilities to drive higher marketplace activity.
Gemini - Nifty Gateway Creators
Led design on a self-serve creator marketplace that expanded how artists launched and monetized collectibles.
Once Upon - Redesign
Redesigned a data-dense EVM block explorer to make onchain activity easier to understand and drive adoption.
Coinbase - Borrow
Driving borrower retention across Onchain Borrow, with over $2B in loan originations.
Gemini - Nifty Gateway 2FA Redesign
Strengthened account security while reducing friction for wallets holding millions in digital collectibles.
Splits - Onchain payments
Streamlined multi-signature workflows and asset transfers for onchain teams.
Altruist - Trading outside hours
Unlocked additional trading volume by enabling advisors to place orders beyond market hours.
Integrate - Redesign
Reimagined a complex Gantt planning experience to help program managers scale large, data-dense projects.
Escher - Marketplace
Introduced flexible drop mechanics and allowlist capabilities to drive higher marketplace activity.
Experience
2025 - 2026
Senior Product Designer - Coinbase
Worked on Onchain Borrowing, leading to over $2 Billion in loan originations.
2025 - 2025
Senior Product Designer - Altruist
Improving operational efficiency and supporting long-term firm growth via trading.
2023 - 2025
Fractional Product Designer - Bread
Partnered with Bread's venture studio to embed within early-stage startups.
2022 - 2023
Senior Product Designer - Gemini
Designed creator tools and self-serve workflows for launching NFT drops.
2019 - 2025
Product Designer - Hitrecord
Launched a platform for creative collaboration and learning.
Experiments
Agentic trading
Agentic trading Robinhood tokens. (testing)
An experiment exploring cryptos fear and greed index.
Crowdsourcing "taste" mentions during Config 2026.
Writing
Prediction markets
Prediction markets and the ability to be wrong gracefully.Society and AI
Society changes when intelligence becomes abundant.